content creator. risk taker
howdy
my name is alexandra.
let me show you around!
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current position
Tractor Supply Co.
Store Support Center
In my role of Employment Brand Specialist,
I create all Now Hiring signage, graphic design, video editing, and photography for both the careers site and @WorkAtTractorSupply pages across all social media platforms based on Employment Branding guidelines.
all rights reserved for Tractor Supply Co.
freelance 2020
Burns Farmers Market
This freelance opportunity hired on for: Social Media Management, Content Creation, Brand Design, and Logo Creation.
freelance 2020
Burns Tree Market
This freelance opportunity hired on for: Social Media Management, Content Creation, Brand Design, and Logo Creation for two seasonal concepts.
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freelance 2020
Burns BBQ Bash
This freelance opportunity hired on for: Social Media Management, Content Creation, Brand Design, and Logo Creation.
freelance 2020
Original 502 Designs
This freelance opportunity hired on for: Promotional Photography and Logo Creation.
about me
alexandra sophia hartung
i am
Based in Murfreesboro, Tennessee
After the realization set in that I wouldn’t be making it as a stand up comedian, I decided to take my passion for brand promotion, advertisement, and developing marketing solutions to a career that wasn’t so out of reach. This drive led me to pursue a multifaceted career as a Visual Merchandiser, Videographer, Content Creator, and Employment Brand Specialist. As a result, I have a unique ability to manage interdisciplinary projects under pressure and navigate the complex challenges that accompany them. As a strong-willed individual, I strive to win, to execute big ideas, and seek optimal success with every project I take on.
Graduated from University of West Florida
Pensacola, Florida | Class of 2016
Bachelors Major: Telecommunications & Film
Minor in Marketing Applications
resume
cell: 727-259-5502 | email: contact@alexandrasophia.com | location: Nashville / Murfreesboro, TN
education: University of West Florida Pensacola, Florida | Class of 2016 | Telecommunications & Film Degree
Tractor Supply Company Headquarters
3 years 10 months | Brentwood, Tennessee
Employment Brand Specialist
January 2022 - Present
Responsible for bringing the Tractor Supply employment experience to life through Team Member
storytelling and content creation across social media platforms, third-party career review sites, and
careers sites. Implementing and fully executing new Employment Brand social media channels for
Tractor Supply Co: @WorkAtTractorSupply on all social platforms. Creating all content for WorkAtTractorSupplys
Instagram, TikTok, Facebook, and LinkedIn based on established branding guidelines, including
graphic design, photography, and videography. Totaling 98% net increase in social audience growth
year over year. Lead complete redesign and launch of Tractor Supplys career website, resulting in
2.9m views since go live in March 2023.
Social Media Support Specialist
August 2020 - January 2022 | 1yr 6mos
Provided essential feedback regarding customer escalation trends, opportunities, challenges,
productivity and process improvement to company leadership. Worked with all social media outlets
to build brand awareness, engagement, and community management. Partnered with internal
teams and communicate with vendors, distribution centers, marketing, and customer solutions
teams to provide the best possible solution for optimal customer satisfaction.
Customer Solutions Specialist
August 2020 - January 2022 | 1yr 6mos
Provided essential feedback regarding customer escalation trends, opportunities, challenges,
productivity and process improvement to company leadership. Worked with all social media outlets
to build brand awareness, engagement, and community management. Partnered with internal
teams and communicate with vendors, distribution centers, marketing, and customer solutions
teams to provide the best possible solution for optimal customer satisfaction.
Self Freelance www.alexandrasophia.com
1 year 4 months | Greater Nashville Area, Tennessee
Social Media Content Creator
January 2019 - March 2020 | 1 year+
Responsible for implementing a social media marketing strategy for companies such as: Plato’s Closet, Burger Republic, Live Laugh Love Nashville, Franklin Soul, Scener, Amazing Grace Bully Rescue, and Hip Hermitage. Created videos and graphics to establish visually engaging branding. Manage all social media presence and content on multiple platforms such as Facebook, Twitter, Instagram, YouTube, and Tumblr. Develop communications and customer engagement strategies, including contests and giveaways, to enhance brand-awareness.
First Assistant Director -Montgomery Gentry
In conjunction with Pulsar Films CMA Fest - June 2017
Assisted with planning, implementing, managing, and evaluating video work for artist Montgomery
Gentry, at the 2017 Country Music Festival. Recorded behind the scenes footage, interviews, and live
events to ensure optimum social media advertisement. Aided in planning, location scouting, project
coordination, production, and post-production for over ten videos ranging one to three minutes for
an audience of over one million Facebook followers.