Tractor Supply Company
Headquarters | Brentwood, Tennessee
3 years 10 months
Employment Brand Specialist
January 2022 - Present
Implemented and fully executed Employment Brand social media channels: @WorkAtTractorSupply on all platforms resulting in 220,000+ impressions with over 1,000 organic followers in 2023. Over 98% total net increase in social audience growth year over year. Designed and launched a new career website with over 2.9m views since go live in March 2023. Piloted lead generations Facebook Ads that resulted in 459.8k impressions and a 33% paid social conversion rate in just one posting.
Social Media Support Specialist
August 2020 - January 2022
Provided essential feedback regarding escalation trends, opportunities, challenges, productivity and process improvement. Worked with all social media outlets to build brand awareness, engagement, and community management. Partnered with internal teams and communicate with vendors, distribution centers, marketing, and customer solutions teams to provide the best possible solution for optimal satisfaction.
Customer Solutions Specialist
Full-time: June 2020 - August 2020 | Seasonal: April 2020 - June 2020
Resolved and documented all customer inquiries, and concerns into Service Now programming. Partnered with the field, vendors, and internal departments to ensure resolution to customer contacts as needed. Professionally represented Tractor Supply Company's Mission and Values with each customer engagement.
(In conjunction with Pulsar Films)
Self Employed | Greater Nashville Area, Tennessee
1 year 4 months
Social Media Content Creator
January 2019 - March 2020
Responsible for implementing a social media marketing strategy for companies such as: Plato’s Closet, Burger Republic, Live Laugh Love Nashville, Franklin Soul, Scener, Amazing Grace Bully Rescue, and Hip Hermitage. Created videos and graphics to establish visually engaging branding. Manage all social media presence and content on multiple platforms such as Facebook, Twitter, Instagram, YouTube, and Tumblr. Develop communications and customer engagement strategies, including contests and giveaways, to enhance brand-awareness.
First Assistant Director - Montgomery Gentry
CMA Festivial - June 2017
Assisted with planning, implementing, managing, and evaluating video work for artist Montgomery Gentry, at the 2017 Country Music Festival. Recorded behind the scenes footage, interviews, and live events to ensure optimum social media advertisement. Aided in planning, location scouting, project coordination, production, and post-production for over ten videos ranging one to three minutes for an audience of over one million Facebook followers.
1 year 3 months
Digital Marketing Liaison
September 2017 - November 2018
Communicated with ambassador team to facilitate efficient marketing strategies that would improve and increase the brand's social media following. Collaborated with colleagues to ensure the highest quality images for all social media platforms. Established trusted relationships with social media influencers to represent our brand effectively to maximize brand recognition. Monitored the online presence of the company's brand and engaged with users, strengthening customer relationships.
Del Friscos Grille
September 2016 - May 2019
Lead Server & Bartender | Visual Merchandiser
Demonstrated leadership of a high volume hospitality team while engaged customers professionally and enthusiastically. Provided exceptional service by focusing direct attention to individual customers while maintaining general oversight of the service area. Handcrafted, designed, installed, and maintained holiday decorations, as well as create an environment in accord with the company standards that are visually appealing to the customer.
July 2012 - August 2016
Team Member | Visual Merchandiser
Partnered with store and district management and adapted visual direction to the store's needs, layout and best sellers driving sales through strategic merchandise placement for movie promotions. Created and styled in-store and window merchandise displays using both current and future movie promotions.
University of West Florida
Class of 2016
Telecommunications & Film
/ Marketing Applications
tools & technologies
Social Media Marketing
Avid Media Composer
Adobe Creative Suite
Attention to Detail
Critical Thinking Skills
Former Supervisor | Del Friscos Grille
Can make 20+ balloon animals
Spoiled Pitbull Dog Mom
America’s Got Talent Reject
Collects 2,000 piece puzzles
Stand Up Comedy Dropout